How to personalize your email
Compose your message with {{personalization}} tags
Type your email with personalization tags anywhere in the message. For example to address your subscriber by their first name use {{first_name}}.

Add personalization data to an attached CSV file or linked Google Sheet
If your personalization tag is {{first_name}} then simply add a column titled first_name with your values to the attached CSV file or Google Sheet.
We'll ensure each personalization tag is replaced at the time of sending.
